The Influence of Product Quality and Price on Customer Satisfaction at Kios Topas Amurang
DOI:
https://doi.org/10.35797/ejp.v6i2.62506Keywords:
Product Quality, Price, Customer SatisfactionAbstract
The purpose of this study was to determine the Effect of Product Quality and Price on Customer Satisfaction. with a sample of 100 respondents. The sampling technique used the roscoe technique and data collection using a questionnaire. Data analysis used instrument testing, classical hypothesis testing, multiple correlation coefficient analysis, multiple linear regression analysis, hypothesis testing and determination coefficient with data processing using SPSS version 25. The results of this study indicate that partially Product Quality has a significant effect on Customer Satisfaction, partially Price has a significant effect on Customer Satisfaction and simultaneously Product Quality and Price have a significant effect on Customer Satisfaction.
References
Alma, B. 2002. Manajemen pemasaran dan pemasaran jasa. Bandung: Alfa beta.
Anwar P. M. 2002. Manajemen Sumber Daya Manusia, Bandung : PT. Remaja Rosda Karya.
Budi Triongko 2022. Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan terhadap Kepuasan Pelanggan (studi pada Aki Incoe PT Meka Adipratam di Kota Semarang) Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara Semarang.
Durianto, D. S. dan Sitijintak, T. 2001. Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek, Jakarta: Gramedia Pustaka Utama.
Ferdinand, A. 2002. Metode Penelitian Manajemen, Semarang: Badan Penerbit Universitas Diponegoro.
Gahanesya K. Wehelmina R. Sandra A. 2019. Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Rumah Makan Dabu – Dabu Iris Fresh Wenang Manado. Jurnal Administrasi Bisnis. Vol 8. No. 2, 2019.
Gaol, L. J. 2014. A to Z Human Capital Manajemen Sumber Daya Manusia. Jakarta: PT. Grasindo.
Hardiansyah. 2011. Kualitas Pelayanan Publik, Yogyakarta: Gaya Media.
Shiercky R. Tinneke M. T. Danny M. 2023. Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen pada Bar & Bar Ramen Cabang Sario Manado. Jurnal Productivity, Vol. 4 No. 5, 2023 e-ISSN. 2723-0112.
Stanton J, Wiliam. 2000. Prinsip Pemasaran. Jilid I. Jakarta: Erlangga.
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfa beta CV.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 1970 Productivity
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
