Vol 4, No 1 (2016)

JE Vol.4 No.1 (2016) Hal. 1221-1335

DOI: https://doi.org/10.35794/emba.v4i1

Dear reader,

Publishing of Journal EMBA Vol.4 No.1 March 2016, the editor presenting a number of scientific research papers with a variety of topics. The studies that have been conducted then published are: (1) The Influence of Mobile Marketing on Consumer Attitude Study at Student of Sam Ratulangi University, (2) Evaluation of The Application of Govermment Accounting for Local Revenues at The Departement of Revenue, Finance and Asset Managements Areas (DPPKAD) Sangihe Islands Regency Period 2014, and other recent research results that can be seen by the reader.

Table of Contents

Articles

THE INFLUENCE OF MOBILE MARKETING ON CONSUMER ATTITUDE STUDY AT STUDENT OF SAM RATULANGI UNIVERSITY
Gisyela P.Z. Nicolaas
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EVALUASI PENERAPAN AKUNTANSI PEMERINTAHAN UNTUK PENDAPATAN ASLI DAERAH PADA DINAS PENDAPATAN, PENGELOLAAN KEUANGAN DAN ASSET DAERAH (DPPKAD) KAB. KEP. SANGIHE PERIODE 2014
Indah Natalia Anthonie
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PEMAHAMAN EKSTENSIFIKASI WAJIB PAJAK DAN INTENSIFIKASI PAJAK TERHADAP PERSEPSI FISKUS TENTANG PENERIMAAN PAJAK
Arnold Putra Christover
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THE EFFECT OF PRODUCT AND CONSUMER CHARACTERISTICS ON IMPULSE PURCHASING ( STUDY AT FEMALE COSMETIC PRODUCTS )
Feibe Kolondam
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PERENCANAAN SUMBER DAYA MANUSIA, ANALISIS PEKERJAAN DAN PENEMPATAN PEGAWAI TERHADAP KINERJA PEGAWAI PADA BIRO PENGEMBANGAN SDM PROVINSI PAPUA
Amelia Taroreh, Frederik Worang, Christoffel Mintardjo
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THE EFFECT OF HEDONIC MOTIVES AND SHOP ENVIRONMENT ON IMPULSE BUYING IN MANADO TOWARDS RETAILER STORES (CASE AT MATAHARI DEPT. STORE)
Aprilyan Bionita Tikker, Merinda Pandowo
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ANALYSIS WORK ENVIRONMENT AND LEADERSHIP ON EMPLOYEE PERFORMANCE (Study at Manado Forestry Service)
Gabriella A.L. Tanor
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BRAND PERSONALITY CREATION THROUGH ADVERTISING (Study KFC on Television Commercial Break)
Richard Laurenz Mumu, Sifrid S. Pangemanan
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PENGARUH PERENCANAAN KARIR DAN KETERLIBATAN KERJA TERHADAP PRODUKTIVITAS KERJA DI DINAS KEBUDAYAAN DAN PARIWISATA UPTD TAMAN BUDAYA PROVINSI SULAWESI UTARA
Regina Mamahit, Greis M. Sendow, Genita G. Lumintang
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PENGARUH KEPRIBADIAN, ORIENTASI KERJA DAN PENEMPATAN PEGAWAI TERHADAP KINERJA PEGAWAI PADA DINAS KEBUDAYAAN DAN PARIWSATA PROVINSI SULAWESI UTARA
Ricky Montolalu, Lotje Kawet, Olivia Nelwan
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PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PADA PT. BPR PRISMA DANA AMURANG
Adelina Agnes Lapian, James Massie, Imelda Ogi
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STRATEGI PASAR SEBAGAI PEMEDIASI ANTARA LINGKUNGAN PEMASARAN DENGAN KINERJA PEMASARAN PADA PT. BPR PRISMA DANA AMURANG
Charlina Debora Talumewo, Joyce Lapian, Farlane Rumokoy
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