Pengaruh E-security, E-service Quality terhadap E-satisfaction dan Pengaruh E-satisfaction, E-security, dan E-service Quality terhadap E-repurchase Intention Secara Langsung pada Pengguna E-commerce Tokopedia

Go Brian R. Gosal, Innocentius Bernarto

Abstract


The purpose of the study is to determine: 1) Weather E-security from E-commerce Tokopedia has a positive effect on E-satisfaction. 2) Weather E-service quality from e-commerce Tokopedia has a positive effect on E-satisfaction. 3) Weather E-satisfaction from e-commerce Tokopedia has a positive effect on E-repurchase intention. 4) Weather E-security from e-commerce Tokopedia has a positive effect on E-repurchase intention. 5) Weather E-service quality from e-commerce Tokopedia has a positive effect on E-repurchase intention. This research was conducted in the Jabodetabek area. With a quantitative type of research using 200 respondents. The data collection method in this study was a questionnaire survey, conducted by using Google form, with a non-probability sampling. Data analyzed method using SmartPLS software. The results of the concluded study are E-security and E-service quality affect E-satisfaction positively and significantly, then E-satisfaction, E-security, and E-service quality affect E-repurchase intention positively and significantly.

Keywords


E-security, E-service quality, E-satisfaction, E-repurchase intention.

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References


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DOI: https://doi.org/10.35797/jab.v11.i2.93-103

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