EFISIENSI PEMASARAN TELUR AYAM RAS DI KOTA MANADO

Abstract

MARKETING EFFCIENCY OF CHICKEN EGGS IN MANADO CITY. Research proposed to seek the pattern, margin and marketing efficiency of egg layer in Manado City.  The research resulted that earning eggs amounted 1114 trays and 33420 item at first marketing channel. It earn 956 trays and 28680 item at second marketing channel. The research illustrated the first channel marketing margin amount IDR 9636. Then, second marketing margin amount IDR 6090. The first marketing channel efficient amount 87,33% and 59,19% in second channel.

Key word: Marketing channel, margin , efficiency.