Strategi Pengembangan Pada Pabrik Roti Sedap Jaya Di Kelurahan Tingkulu Kecamatan Wanea Kota ManadoStrategi Pengembangan Pada Pabrik Roti Sedap Jaya Di Kelurahan Tingkulu Kecamatan Wanea Kota Manado

Authors

  • Yersin Paratan Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
  • Jenny Baroleh Fakultas Pertanian Universitas Sam Ratulangi Indonesia
  • Oktavianus Porajouw Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi

DOI:

https://doi.org/10.35791/agrirud.v5i3.51356

Abstract

This study aims to determine the marketing strategy of existing bread at the Sedap Jaya Bakery Factory. This research was conducted for three months, from April to May 2023. The sampling method was purposive sampling. The data used are primary and secondary. The analytical method used is SWOT analysis.The results showed that based on the SWOT analysis, the results showed that the marketing strategy for Sedap Jaya bread was in quadrant 1, namely taking advantage of strengths and opportunities as well as minimizing weaknesses and preventing threats

References

Afridhal, M.2017. Strategi Pengembangan Usaha Roti Tajong di Kecamatan Samalanga Kabupaten Bireuen. Jurnal Pertanian, 1(3), 223-233.

Laksmiasri, W. S. 2017. Keseimbangan Neraca Beras di Indonesia. Jurnal Bumi Indonesia, 6(3).

Putri, N. E. 2014. Perencanaan Strategi Penge-mbangan Restoran Menggunakan Analisis SWOT dan Metode QSPM (Quantitative Strategic Planning Matriks) (Studi Kasus Restotan Big Malang). Jurnal Teknologi dan Manajemen Agroindustri

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Published

2023-07-31

How to Cite

Paratan, Y., Baroleh, J., & Porajouw, O. (2023). Strategi Pengembangan Pada Pabrik Roti Sedap Jaya Di Kelurahan Tingkulu Kecamatan Wanea Kota ManadoStrategi Pengembangan Pada Pabrik Roti Sedap Jaya Di Kelurahan Tingkulu Kecamatan Wanea Kota Manado. Journal of Agribusiness and Rural Development (Jurnal Agribisnis Dan Pengembangan Pedesaan), 5(3), 1–19. https://doi.org/10.35791/agrirud.v5i3.51356

Issue

Vol. 5 No. 3 (2023): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembangan Pedesaan) - Juli 2023

Section

Articles