Strategi Pengembangan Usaha Ningsih Florist Di Kelurahan Kakaskasen Dua Kota Tomohon

Authors

  • Meri Kristina Purba Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
  • Lyndon Reindhart Jacob Pangemanan Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
  • Barce A. F. Wariki Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi

DOI:

https://doi.org/10.35791/agrirud.v6i3.57079

Keywords:

development strategy, business, ningsih florist

Abstract

This research aims to analyze the business development strategy of Ningsih Florist, which took place during religious and government activities, namely Deville Hardiknas 2024 in Kakaskasen Dua Village, Tomohon City. The research will take place from April to June 2024. The data collection method is by interview method and using a questionnaire. The data collected in this research is primary data obtained from direct interviews with respondents using a list of questions and secondary data in the form of other information related to this research through literature studies. The results of the research show that the strategy for developing the Ningsih Florist business in Kakaskasen Dua Subdistrict, Tomohon City, using SWOT analysis, obtained a matrix at coordinate points (1.88, 1.46), which means that the position is in quadrant 1, namely supporting the growth strategy.

References

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Published

2024-08-28

How to Cite

Purba, M. K., Pangemanan, L. R. J., & Wariki, B. A. F. (2024). Strategi Pengembangan Usaha Ningsih Florist Di Kelurahan Kakaskasen Dua Kota Tomohon. Journal of Agribusiness and Rural Development (Jurnal Agribisnis Dan Pengembangan Pedesaan), 6(3), 141–152. https://doi.org/10.35791/agrirud.v6i3.57079

Issue

Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembangan Pedesaan) - Juli 2024

Section

Articles

License

Copyright (c) 2024 Meri Kristina Purba, Lyndon Reindhart Jacob Pangemanan, Barce A. F. Wariki

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.