Inovasi Sosial Dalam Pemberdayaan Masyarakat Agrowisata: Studi Kasus Kampung Flory, Sleman
DOI:
https://doi.org/10.35791/agrirud.v7i2.61673Keywords:
Agritourism, Community empowerment, Social innovationAbstract
Social innovation has become a key approach in empowering communities based on local potential, particularly in the development of agriculture-based tourism or agrotourism. Flory Village in Sleman serves as a concrete example of transforming a conventional agricultural area into a community-based, inclusive, and sustainable agrotourism destination. This study aims to explore the practice of social innovation in community empowerment in Flory Village, focusing on the types of innovation implemented, the actors involved, and the strategies used to drive social change. This research employs a qualitative approach through field study. Data were collected using in-depth interviews with five main informants—members of the tourism awareness group (Pokdarwis), village officials, and tourism office representatives—participatory observation during various village activities, and document analysis, including institutional reports, promotional materials, and local media. Data validity was ensured using source triangulation. The results show that the success of Flory Village lies in strong cross-sector collaboration, digital technology integration, and continuous capacity building. Social innovation not only contributes to economic development but also strengthens social cohesion and community identity.
References
Castro-Arce, K., & Vanclay, F. (2020). Transformative social innovation for sustainable rural development: An analytical framework to assist community-based initiatives. Journal of Rural Studies, 74, 45–54.
Cattivelli, V., & Rusciano, V. (2020). Social innovation and food provisioning during COVID-19: The case of urban–rural initiatives in the province of Naples. Sustainability, 12(11), 4444.
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.
Domanski, D., Howaldt, J., & Kaletka, C. (2020). A comprehensive concept of social innovation and its implications for the local context: On the growing importance of social innovation ecosystems and infrastructures. European Planning Studies, 28(3), 454–474.
Gupta, S., Kumar, V., & Karam, E. (2020). New-age technologies-driven social innovation: What, how, where, and why? Industrial Marketing Management, 89, 499–516.
Maksum, I. R., Rahayu, A. Y. S., & Kusumawardhani, D. (2020). A social enterprise approach to empowering micro, small and medium enterprises (SMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 50.
Marín-González, F., Moganadas, S. R., Paredes-Chacín, A. J., Yeo, S. F., & Subramaniam, S. (2022). Sustainable local development: Consolidated framework for cross-sectoral cooperation via a systematic approach. Sustainability, 14(11), 6601.
Merlin-Brogniart, C., Fuglsang, L., Magnussen, S., Peralta, A., Révész, É., Rønning, R., Rubalcaba, L., & Scupola, A. (2022). Social innovation and public service: A literature review of multi-actor collaborative approaches in five European countries. Technological Forecasting and Social Change, 182, 121826.
Natsvlishvili, I., Kharaishvili, E., & Lazariashvili, T. (2020). Impact of agro tourism on economic development of related sectors in the context of sustainable well-being (case of Georgia). International Journal of Markets and Business Systems, 4(2), 120–139.
Noack, A., & Federwisch, T. (2020). Social innovation in rural regions: Older adults and creative community development. Rural Sociology, 85(4), 1021–1044.
Nurlaela, S., Mursito, B., Shodiq, M. F., Hadi, P., & Rahmawati, R. (2021). Economic empowerment of agro tourism. The Journal of Asian Finance, Economics and Business, 8(5), 741–748.
Poltorak, A., Bodnar, O., Rybachuk, I., & Statsenko, V. (2024). The impact of the strategy of socio-economic recovery of rural areas on the management of agricultural enterprises.
Roels, N. M. S. P. D. (2020). The impact of agrotourism development on the social economic life of local community Kampung Flory Sleman, Yogyakarta. Journal of Tourism Destination and Attraction, 8(1), 43–50.
Setiawan, I., & Luviantika, I. (2025). Pemberdayaan kewirausahaan kelompok wanita tani (KWT) dalam pengembangan inovasi produk makanan (Desa Cipedes, Kecamatan Ciniru, Kabupaten Kuningan). Jurnal Pengabdian Nasional (JPN) Indonesia, 6(1), 85–94.
Sofianto, A. (2020). Implementasi program keluarga harapan (PKH) di Provinsi Jawa Tengah. Sosio Konsepsia: Jurnal Penelitian dan Pengembangan Kesejahteraan Sosial, 10(1), 14–31.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mushonnif Mushonnif, Adam Hafidz Al Fajar, Mudfainna Mudfainna, Syamraeni Syamraeni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
