Bussines Model Canvas Pada Cafe Tampa Bakudapa Di Kabupaten Bolaang Mongondow
DOI:
https://doi.org/10.35791/agrirud.v7i4.65240Keywords:
Bussines, Model canvas, CaffeAbstract
Cafe Tampa Bakudapa, a pioneer of locally-themed cafes in Bolaang Mongondow Regency, utilizes the Business Model Canvas (BMC) to develop its business strategy. Research using accidental sampling on business owners shows that customers are predominantly women aged 17–40, both locals and tourists. The key values offered include comfort, local menus, complete facilities, and reservation services. Marketing is conducted through social media and word-of-mouth promotions, with customer relationships built through personalized service, discounts, and bonuses. Revenue comes from menu sales and event reservations, with key resources such as strategic location, trained staff, and technology. Main activities include food preparation, service, promotion, and entertainment, as well as partnerships with local suppliers and promoters. Costs consist of fixed and variable expenses. The café has implemented the nine BMC elements in an integrated manner, supporting its sustainability and competitiveness in the culinary industry.
References
Badan Pusat Statistik Kabupaten Bolaang Mongondow. 2024. Statistik Daerah Kabupaten Bolaang Mongondow 2023.
Chiquito, L., & Wijayangka, C. 2020. Analisis Bisnis Model Kanvas Pada Kedai Kopi Neal Bekasi Analysis Business Model Canvas On Neal’s Coffee Bekasi. Jurnal Ilmu Manajemen, 7(2).
Harahap, K., Vovi Sinta, B., Oroh, F. N. S., & Hamzah, Z. Z. 2024. Bisnis Model Canvas. Medan: PT Media Penerbit Indonesia.
Kompas com. 2024. Sektor Kuliner Penyumbang Terbesar PDB Ekonomi Kreatif Indonesia. Di akses pada 12 Februari 2025, dari https://canteen.telkomuniversity.ac.id/sektor-kuliner-penyumbang-terbesar-pdb-ekonomi-kreatif-indonesia-kompas-com/#:~:text=%E2%80%9CKuliner%20menyerap%209%2C5%20juta%20tenaga%20kerja%20dan,kreatif%20sebesar%20Rp%201.134%20triliun%20pada%202020
Saeputra, M. Y., & Hidayatullah, D. S. 2016. Analisis Model Bisnis pada Kafe Fruitea Holic dengan Pendekatan Business Model Canvas. eProceedings of Management, 3(3).
Sakdiyah, H., & Rohman, A. 2022. Strategi Bisnis Cafe Dalam Meningkatkan Minat Pengunjung Ditinjau Perspektif Syariah Marketing Mix (Studi pada Cafe Sekitar Universitas Trunojoyo Madura). Kaffa: Journal of Sharia Economic & Bussines Law, 1(4): 172-194.
Tjitradi, E. C. 2015. Evaluasi dan Perancangam Model Bisnis Berdasarkan Business Model Canvas. Agora, 3(1): 8-16.
Walean, J. J. R., Pangemanan, P. A., & Lolowang, T. F. 2023. Strategi Pengembangan Usaha Melalui Business Model Canvas (Studi Kasus" JW Roti" Di Desa Totolan Kecamatan Kakas Barat Kabupaten Minahasa). Agri-Sosioekonomi, 19(1), 387-394.
Widarti, P. 2019. Pertumbuhan Kafe Berbasis Kopi Jatim Mencapai 18 Persen Setahun. Surabaya: Bisnis.com. Di akses pada 24 Februari 2025, dari https://surabaya.bisnis.com/read/20191001/531/1154444/pertumbuhan-kafe-berbasis-kopijatim-mencapai-18-persen-setahun
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nesha Salshadilah Yambo, Melsje Yellie Memah, Agnes Estephina Loho
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
