Analisis Tingkat Kepuasan Pelaku UMKM Terhadap Kualitas Ruang Aktivitas Ekonomi Sunbae di Kota Manado

Abstract

This study aims to analyze the satisfaction level of Micro, Small, and Medium Enterprises (MSMEs) toward the quality of the Sunbae economic activity space in Manado City. Sunbae is a semi-formal economic activity space located in the Megamas area of Manado City and functions as a business location for MSMEs, particularly in the culinary sector. The study employed a descriptive quantitative approach using the Community Satisfaction Index (CSI) method. The population consisted of 42 active MSME actors, with 40 respondents selected through a total sampling technique. The assessment was based on seven dimensions of economic activity space quality, namely physical quality, functional quality, environmental and visual quality, safety and spatial order, price, promotion, and overall evaluation. The results indicate that the satisfaction level of MSME actors falls within the satisfied category, with a CSI score of 83.89. Functional quality obtained the highest score, while physical quality recorded the lowest score. The findings demonstrate that Sunbae has adequately supported MSME business activities; however, improvements are still required in environmental cleanliness, physical facilities, supporting infrastructure, and promotion activities. The results are expected to serve as evaluation material for area managers in improving the quality of economic activity spaces that are more comfortable, sustainable, and supportive of MSME development.