Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 1214 - 1329

Articles

• PENGARUH ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA NASI KUNING DI KOTA MANADO

  Cynthia Vanessa Djodjobo, Hendra N. Tawas

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• PENCITRAAN MERK, PENETAPAN HARGA DAN INOVASI PRODUK PENGARUHNYA TERHADAP LOYALITAS KONSUMEN DALAM MEMBELI MOBIL TOYOTA AVANZA DI KOTA MANADO

  Billy C. Roring, Peggy A. Mekel, Agus Supandi Soegoto

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• PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KARTU PRABAYAR TELKOMSEL

  Jessica J. Lenzun, James D.D. Massie, Decky Adare

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• THE IMPACT OF CELEBRITY ENDORSEMENT TO YOUTH CONSUMER PURCHASE DECISION ON ADIDAS APPAREL PRODUCT

  Victor Eko Prasetyo Lombo, Maria V. J. Tielung

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• ANALYZING THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON BUYING DECISION HONDA MATIC MOTORCYLES IN MANADO

  Melvern Tamunu, Ferdinand Tumewu

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• THE EFFECTS OF HALAL (PERMISSIBLE) FOOD LABELING ON ISLAM CUSTOMER PURCHASE DECISION IN SOLARIA RESTAURANT MANADO

  Windah Nursanti, Maria Tielung

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• THE INFLUENCE OF INDIVIDUAL PERSONALITIES TOWARDS TEAM PERFORMANCE AT PT. BPR PRISMA DANA MANADO

  Mario Rahmat Untu

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• ANALYSIS OF PRODUCT POSITIONING ON ASIAN MOBILE PHONE PRODUCTS IN MANADO

  Dio Rio Roring, Sifrid S. Pangemanan

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• THE EFFECT OF PERCEIVED PRICE AND PERCEIVED QUALITY ON PURCHASE INTENTION AT SHMILY CUPCAKES STORE MANADO

  Michell Jay Tansil, Maria V.J. Tielung

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• THE IMPACT OF CUSTOMER LOYALTY PROGRAM TO CUSTOMER LOYALTY (STUDY OF GAUDI CLOTHING STORE MANADO)

  Priscilla Jennifer Rumbay

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• THE INFLUENCE OF CONSUMERS’ TIE STRENGTH, HOMOPHILY AND SOURCE CREDIBILITY TOWARD ELECTRONIC WORD-OF-MOUTH (EWOM) BEHAVIOR

  Winda Lely Oroh

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• COMPARATIVE STUDY OF CONSUMER BUYING BEHAVIOR AT MUSIC PLAYING AND NON MUSIC PLAYING SHOE STORES

  Irene Ladies Menajang

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