THE EFFECT OF CUSTOMER TRUST AND CUSTOMER EXPERIENCE TOWARDS REPURCHASE INTENTION IN IGOR’S BAKERY SURABAYA

Authors

  • Felyna Taralyn
  • Clarissa Listya Susilo Universitas Ciputra
  • Hendra

DOI:

https://doi.org/10.35794/jmbi.v10i2.49823

Abstract

This research was conducted with the goal of examine and test the influence of customer trust and customer experience towards repurchase intention in Igor’s bakery. This research uses a quantitative research method and SPSS to analyze the data. Based on the data analysis that was done, it can be concluded that customer trust as well as customer experience has a partial significant influence towards repurchase intention and both customer trust and customer experience has a simultaneous influence towards repurchase intention.

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Published

2023-07-30

How to Cite

Taralyn, F., Susilo, C. L., & Hendra. (2023). THE EFFECT OF CUSTOMER TRUST AND CUSTOMER EXPERIENCE TOWARDS REPURCHASE INTENTION IN IGOR’S BAKERY SURABAYA. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 10(2), 1011–1023. https://doi.org/10.35794/jmbi.v10i2.49823

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