Implementation of Total Quality Management for Improving Marine Tourism Destination Quality and Environmental Health at Pantai Pall, North Minahasa Regency, Indonesia
DOI:
https://doi.org/10.35800/jip.v14i1.68077Keywords:
Community participation, Environmental health, Marine tourism, Total Quality Management, Tourism destination qualityAbstract
Marine tourism development requires destination management that integrates service quality, environmental cleanliness, stakeholder coordination, and community participation. This study examines the implementation of Total Quality Management (TQM) in improving marine tourism destination quality and environmental health at Pantai Pall, Marinsow Village, East Likupang District, North Minahasa Regency, Indonesia. A descriptive qualitative approach was used, with data collected from January to April through observation, interviews, documentation, and literature review. The study focused on key TQM principles, including customer focus, leadership, community and human-resource involvement, fact-based management, and continuous improvement. The findings show that Pantai Pall has strong tourism potential through its white sand, clear seawater, coastal scenery, and community-based tourism activities. Local residents contribute to tourism development through culinary services, cottage rental, transport services, and other small tourism businesses. However, destination quality remains constrained by limited public facilities, inadequate waste-management practices, insufficient tourism information facilities, unstructured service standards, and limited community capacity in professional tourism service delivery. The study indicates that TQM can serve as a strategic approach for strengthening service quality, environmental cleanliness, stakeholder collaboration, community capacity, and sustainable destination competitiveness. Future destination management should prioritize integrated quality improvement through facility maintenance, waste control, service standardization, community training, and continuous evaluation.
Keywords: Community participation; Environmental health; Marine tourism; Total Quality Management; Tourism destination quality
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