Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pembiayaan Kredit Mobil Pada BFI FINANCE Cabang Manado
Abstract
The purpose of this study is to determine the marketing strategy undertaken by the manado branch of PT bfi finance branch manado in increasing sales of car loan financing. This type of research is qualitative analysis with 5 respondents and this research method consists of time place. Research namely at PT bfi finance branch manado, the research approach used is a qualitative analysis of data collection method consists of observational interviews, observation and documentation. Implementing a targeting positioning segmentation strategy because it is proven to be able to in crease the companiy’s sales based on previous research. With the presence of the right marketing strategy, the company will be able to market its products and increase product sales
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