GREEN PRACTICES: UPAYA MENINGKATKAN KEUNGGULAN BERSAING DAN KINERJA BISNIS PADA INDUSTRI KULINER LOKAL DI KOTA MALANG

Authors

DOI:

https://doi.org/10.35794/jmbi.v11i3.58833

Abstract

The increasing awareness of environmental sustainability has encouraged the F&B industry to increasingly adopt environmental conservation practices. This study examines the influence of green practices on business performance with competitive advantages as a mediator in the F&B industry. The prediction model was tested using the PLS-SEM analysis technique. The results show that green practices have a significant effect on business performance, green practices have a significant effect on competitive advantage, and competitive advantage has a significant effect on business performance. The study found that having a competitive edge partly helped improve business performance through green practices. Implementing green practices can increase the competitiveness of local culinary businesses and will ultimately impact on improving business performance.

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Published

2024-12-03

How to Cite

Pradana, B. I., Putri, A. N. A., & Meivianto, M. T. (2024). GREEN PRACTICES: UPAYA MENINGKATKAN KEUNGGULAN BERSAING DAN KINERJA BISNIS PADA INDUSTRI KULINER LOKAL DI KOTA MALANG. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 11(3), 1826–1842. https://doi.org/10.35794/jmbi.v11i3.58833