ANALISIS KEUNTUNGAN PEDAGANG DAGING BABI BERDASARKAN PREFERENSI KONSUMEN DI PASAR TRADISIONAL KOTA MANADO

Abstract

PROFIT ANALYSIS OF PORK RETAILERS BASED ON CONSUMER PREFERENCES IN TRADITIONAL MARKETS IN MANADO CITY.This study aims to analyze the level of profit and its ability to generate profit (profitability) by the pork retailers on  traditional markets in Manado City. This research was conducted using a survey method, where the sampling method was purposive sampling toward 31 samples of pork seller. To meet the goal of this studi, revenue cost ratio and profit margin  analysis was implied.  Based on the results of the study it was found that the average overall cost of the business of retailers of pork components per week was IDR.22,558,822. with a total total cost of IDR. 699,323,491. The amount of carcass and non carcass sales of pigs based on consumer preferences averaged 398 Kg/week or 70.40 percent, while non carcasses sold an average of 168 Kg/week or 29.60 percent. The amount of sales based on consumer preferences in traditional markets in the city of Manado was IDR.848,890,000 per week with an average of IDR.27,383,548.39/week per retailer. The amount of profit according to the number of sales based on consumer preferences both carcass and non carcass of pig per week in the traditional market of Manado City was IDR.848,890,000 per week or an average of IDR.27,383,548.39 per week for each retailer. The amount of gross profit of pork retailers in the traditional market of Manado City was IDR.149,566,509 per week or an average of IDR.4,824,726 per week, while Gross Profit Margin was an ability to obtain profits based on the number of sales, which was 18%, which means average the average sales of both carcasses and non carcasses of pork according to consumer preferences provide gross profit of 18 percent per week.