MARJIN PEMASARAN DAGING BABI DI PASAR TRADISIONAL REMU KOTA SORONG PROVINSI PAPUA BARAT

Abstract

MARKETING MARGIN OF PORK IN REMU TRADITIONAL MARKET, SORONG CITY, WEST PAPUA PROVINCE.This study aims to determine the channel shape, margin and profit of marketing, and the price portion received by producers of pig at the Remu Traditional Market in Sorong City. The study used a survey method for producers, retailers and end consumers. Determination of the sample using accidental sampling techniques, where consumers who incidentally meet by researcher can be used as samples, if viewed by people who happen to be found suitable as a source of data according to research purpose. The results showed that the marketing of pig meat or pork in the Remu Sorong traditional market, there are two forms of marketing channels, namely direct and indirect. The selling price of pork at the retailer level is an average of IDR64.000/ kg, while the price at the final consumer level is IDR90.000 / kg carcass weight. Then the marketing margin at the retailer's level is IDR26.000, thus the portion received by the retailer was 71,11%,. The revenue at the retailer's level  was IDR 31.790.000, with total cost amount IDR 26.424.500 and give the average profit amount IDR 5.365.500 each month successively. In conclusion, there  were two forms of marketing channels, with the farmer’s share at 71.11% and the profits received by retailers at IDR 5.365.500 each retailer in Remu market, Sorong City.