Analisis faktor-faktor yang mempengaruhi pendapatan pedagang pengecer daging babi di kota Tomohon

Abstract

This study aims to analyze the factors that influence the total income of pig meat retailers in Tomohon City. The sample locations in the Beriman Market in Tomohon City, were determined using the purposive sampling method, based on the consideration that Pasar Beriman is the largest traditional market in Tomohon City, and has pig meat retailers. The sample is determined using a total quota sampling technique of 30 people who are active as retailers. The analysis model used to estimate the factors that influence retailers' income is the multiple linear regression equation model in the form of natural logarithms. The results showed that the factors affecting the income of pig meat retailers in Tomohon City were the amount of meat, price, capital, labor and business experience.