INCREASING THE Z GENERATION’S REVENUE THROUGH CREATIVE WASTE RECYCLING AND SUSTAINABILITY AWARENESS PAINTING KIT BUSINESS
DOI:
https://doi.org/10.35794/jmbi.v11i2.57430Abstract
High business innovation and the increasing creativity of Generation Z have allowed students to own businesses. In the Student Creativity Program (PKM), generation Z can increase their income by creating innovative products from recycled waste. The Faculty of Business, Widya Mandala Catholic University, Surabaya students have the opportunity to obtain a PKM grant by making a Painting Kit. This product has a unique canvas innovation. The development of this product involves making canvas from paper pulp. The purpose of this innovation is to reduce organic waste. The subjects on the canvas in the form of motifs printed on the canvas are cute pictures such as animals, flowers, and scenery so that they can attract consumers, especially children. With this innovation, paper waste which is an environmental problem will be processed into aesthetic works of art and has added value. The products of this student's creativity are patterned canvases, easels, and painting equipment form. Students will get increased income from this business idea. In addition, the Painting Kit is also useful for mental health by buying a Painting Kit, namely filling free time with painting and practically there are equipment available and coloring according to the numbers on the canvas and paint.
References
Bama, H. K. N., Nyathela-Sunday, T., & Makuzva, W. (2022). What innovations would enable the tourism and hospitality industry in Africa to re-build? In Worldwide Hospitality and Tourism Themes (Vol. 14, Issue 6, pp. 557–564). Emerald Publishing. https://doi.org/10.1108/WHATT-05-2022-0058
Cozzolino, A., & De Giovanni, P. (2022). Portfolios of sustainable practices for packaging in the circular economy: an analysis of Italian firms. International Journal of Logistics Management, 34(7), 24–49. https://doi.org/10.1108/IJLM-03-2022-0132
Direktorat-Belmawa. (2017). Pedoman Program Kreativitas Mahasiswa 2017.
Fadhilah, N., Sanjoyo, B. A., Ariastita, P. G., Aparamarta, W. H., Abadi, I., & Risanti, D. D. (2022). Peningkatan Kualitas PKM (Program Kreativitas Mahasiswa) di Perguruan Tinggi Surabaya. Sewagati, 6(5), 646–654. https://doi.org/10.12962/j26139960.v6i5.422
Fatmawati, A., Dewi, I. N., Sukri, A., Utami, S. D., Rizka, M. A., & Sapina, S. (2023). Workshop Program Kreativitas Mahasiswa Sebagai Penguatan Gerakan Gemar Menulis Ilmiah. Jurnal Pengabdian UNDIKMA, 4(2), 463. https://doi.org/10.33394/jpu.v4i2.7155
Manullang, C. J. E., Supriharyanti, E., & Memarista, G. (2024). Penyebab Repurchase Intention Behavior Pada Kopi Neira Di Surabaya: Citra Diri atau Kualitas? Jurnal Ilmiah Mahasiswa Manajemen : JUMMA, 13(1), 57–70. https://doi.org/10.33508/jumma.v13i1.5704
Memarista, G. (2016). Measuring the Entrepreneur’S Financial Knowledge: Evidence From Small Medium Enterprises in Surabaya. Jurnal Manajemen Dan Kewirausahaan, 18(02), 132–144. https://doi.org/10.9744/jmk.18.2.132–144
Memarista, G., Gunawan, E. T., & Kristina, N. (2023). E-commerce usage and Indonesian Msme’s performance. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 10(2), 846–860.
Memarista, G., Kristyanto, V. S., & Kristina, N. (2022). What drives Indonesian financial satisfaction in the pandemic? Jurnal Manajemen Maranatha, 21(2), 155–164. https://doi.org/http://dx.doi.org/10.28932/jmm.v21i2.4645
Memarista, G., & Wijaya, H. (2024a). Edukasi Pengelolaan Keuangan dan Investasi Secara Bijak SMAK Frateran Surabaya. In Jurnal Abdimas PHB (Vol. 7, Issue 2).
Memarista, G., & Wijaya, V. J. (2024b). Spending Behavior: Repurchase Intention For Online Shoppers. Research In Management and Accounting, 7(1), 20–34. https://doi.org/10.33508/rima.v7i1.5442
Rehman, S. U., Elrehail, H., Nair, K., Bhatti, A., & Taamneh, A. M. (2023). MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategy. European Journal of Management and Business Economics, 32(1). https://doi.org/10.1108/EJMBE-04-2020-0088
Risanti, D. D., Rois, M. F., Fadhilah, N., Priambodo, T. G. S., Sanjoyo, B. A., Ariastita, P. G., Aparamarta, H. W., & Abadi, I. (2023). PKM (Program Kreativitas Mahasiswa) Sebagai Instrumen Peningkatan Budaya Keilmiahan dan Kemahasiswaan pada Perguruan Tinggi Surabaya. Sewagati, 7(5), 810–820. https://doi.org/10.12962/j26139960.v7i5.655
Solé, L., Sole-Coromina, L., & Poole, S. E. (2020). Mind the gap: identifying barriers to students engaging in creative practices in higher education. Journal of Work-Applied Management, 12(2), 207–220. https://doi.org/10.1108/JWAM-03-2020-0017
Suciati. (2018). Pengembangan Kreativitas Inovatif Melalui Pembelajaran Digital. Jurnal Pendidikan, 19(2), 145–154. https://doi.org/10.33830/jp.v19i2.731.2018
Sukino, Jobih, Noor, R. R., Astuti, I., Fauzy, A., Gofar, N., Argo, B. D., Sanjoyo, B. A., Suherman, Ariastita, P. G., Chabib, L., Wikaningrum, T., Siregar, F. S., Permana, A. D., Rahman, F., Arfiah, F., Wiguna, A. T., Farihah, H. I., Nasrullah, H., … Ramadan, A. (2024). Panduan Umum Program Kreativitas Mahasiswa 2024.
Tell, J., & Hoveskog, M. (2022). Applied engineering education for soft skills in the context of sustainability and mobility. International Journal of Sustainability in Higher Education, 23(8), 324–336. https://doi.org/10.1108/IJSHE-07-2022-0202
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. D. (2015). Strategic Management and Business Policy: Globalization, Innovation and Sustainability (15th ed.). Pearson.
