BANKING PADA GENERASI Y DAN Z

Authors

  • Bilqis Pratista Universitas Islam Indonesia
  • Dwi Martutiningrum Universitas Islam Indonesia

DOI:

https://doi.org/10.35794/jmbi.v12i1.61361

Abstract

This study aims to examine the factors that influence attitude and intention to use mobile banking in Generation Y and Z. The population in this study were mobile banking users in Indonesia. The sample in this study amounted to 250 respondents with a sampling technique using purposive sampling. Data collection in this study used a questionnaire distributed online via google form and processed using SPSS and PLS-SEM with the SmartPLS. The results of this study indicate that perceived ease of use has a positive and significant effect on the attitude of mobile banking users, perceived usefulness has a positive and significant effect on the attitude of mobile banking users, perceived trust has a positive and significant effect on the attitude of mobile banking users, subjective norm has a positive and significant effect on the attitude of mobile banking users, and attitude has a positive and significant effect on the intention to use mobile banking in Generation Y and Z.

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Published

2025-03-10

How to Cite

Pratista, B., & Dwi Martutiningrum. (2025). BANKING PADA GENERASI Y DAN Z. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 12(1), 249–271. https://doi.org/10.35794/jmbi.v12i1.61361