Kualitas Produk dan Harga terhadap Keputusan Pembelian Mobil Xpander

Abstract

The purpose of this study was to determine whether product quality and price affect the Xpander Car purchase decision at the Mitsubishi Beta Berlian Manado Dealer. This type of research is quantitative data and uses purposive sampling technique for sampling so that 30 consumers are taken from the Mitsubishi Beta Berlian Manado Dealer. This study uses multiple linear regression analysis which is a method that aims to measure the effect value of two independent variables on one dependent variable or to prove whether or not there is a relationship between two independent variables on one dependent variable. The results of the research obtained show that the hypothesized product quality and price jointly influence purchasing decisions.