The Effect of Price on Rice Purchasing Decisions at Langowan New Market

Authors

  • Virginia Suwuh Administrasi Bisnis
  • Lucky F Tamengkel Business Adminstration Study Program
  • Aneke Punuindoong Business Adminstration Study Program

DOI:

https://doi.org/10.35797/ejp.v5i3.54692

Abstract

Price is a monetary unit or other measure (including goods and services) that is exchanged in order to obtain ownership or use rights for a good or service. According to Buchari Alma (2016: 96) suggests that purchasing decisions are consumer decisions that are influenced by financial economics, technology, politics, culture, products, prices, locations, promotions, physical evidence, people, process.

References

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Published

2024-09-30

How to Cite

Suwuh, V., Tamengkel, L. F., & Punuindoong, A. (2024). The Effect of Price on Rice Purchasing Decisions at Langowan New Market. Productivity, 5(3), 905–909. https://doi.org/10.35797/ejp.v5i3.54692

Issue

Vol. 5 No. 3 (2024): September 2024

Section

Articles

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