• Daniel Silaban Universitas Pelita Harapan
  • Meiliana Jaunanda Universitas Pelita Harapan
  • Ferry Ferdinand Universitas Pelita Harapan



Abstract. This study aims to examine the effect of financial risk on purchase intention; effect of product risk on purchase intention; effect of security risk on purchase intention; effect of time risk on purchase intention; effect of delivery risk on purchase intention; and effect of psychology risk on purchase intention. The target population Shopee users who have shown intention to conduct online shopping from foreign sellers. The sampling technique used was purposive sampling. The data was collected through questionnaire and analyzed using Partial Least Squares - Structural Equation (PLS-SEM) approach using SmartPLS program. The results showed that financial risk, product risk, delivery risk and psychological risk have significant impact toward purchase intention. The results also showed that security risk and time risk have no significant impact toward purchase intention.


Keywords: Financial risk, product risk, security risk, time risk, delivery risk, psychology risk, purchase intention 


Almousa, M. (2011). Perceived risk in apparel online shopping: a multi-dimensional perspective. Canada Social Science. 7(2). 23-21.

Ariff, M. S. M., Sylvester, M., Zakuan, N., Ismail, K. & Ali, K.M. (2014). Consumer perceived risk, attitude, and online shopping behaviour; empirical evidence from Malaysia. IOP Conference Series: Materials Science and Engineering. 58(1).

Ariffin, S. K., Mohan, T., Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing. 12(3). 309-327

Arshad, A., Zafar, M., Fatima, F., & Khan, S. K. (2015). The Impact of Perceived Risk on Online Buying Behavior. International Journal of New Technology and Research. 1(8). 13-18.

Ashoer, M. & Said, S. (2017). The Impact of Perceived Risk on Consumer Purchase Intention in Indonesia; A Social Commerce Study. Proceedings of the International Conference on Accounting, Management, Economics and Social Sciences (ICAMESS). 1-13.

Berthiaume, D. (2015). Study: Biggest barriers for consumers in global online shopping are. Accessed on July 2020

Bhatnagar, A., Misra, S. & Rao, H.R. (2000). On risk, convenience, and internet shopping behaviour. Communications of the ACM. 43(11). 98-105.

Bhukya, R. & Singh, S. (2015). The effect of perceived risk dimensions on purchase intention: an empirical evidence from Indian private labels market. American Journal of Business. 30(4). 218-230,

Cohen, J. (1992). Quantitative Methods in Psychology. Psychological Bulletin. 112(1). 155-159.

Dai, B., Forsythe, S., & Kwon, W.S. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter. Journal of Electronic Commerce Research. 15(1). 13-24.

Dan, Y., Taihai, D., & Ruiming, L., (2007). Study of Types, Resources and Their Influential Factors of Perceived Risks in Purchase Online. Journal of Dalian University of Technology, 28 (2), 13-19.

Featherman, M.S. & Pavlou, P.A. (2003). Predicting e-services adoption: a perceived risk facets perspective. International Journal of Human-Computer Studies. 59(4). 451-474.

Forsythe, S., Liu, C., Shannon, D. & Gardner, L.C. (2006). Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing. 20(2). 55-75.

Hair, J. F., Hult, G. T. M., Ringle, C.M., & Sarsteedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE.

Han, M. C., & Kim, Y. J. (2017). Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Journal of Promotion Management. 23(1). 24-44.

Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management. 33 (2013). 927– 939.

Huang, S. L. & Chang, Y. C. (2017). Factors That Impact Consumers' Intention to Shop on Foreign Online Stores. Proceedings of the 50th Hawaii International Conference on System Sciences.

Jarvenpaa, S. L., Tractinsky, J., & Vitale, M. (2000). Consumer trust in and Internet

Karnik, S. (2014). A study of dimensions of consumer’s perceived risk and their influences on consumers buying behaviour. Altius Shodh Journal of Management and Commerce. 1(2). 162-169.

Katadata, (2018). 5 Jenis Barang yang Paling Diburu Konsumen di E-Commerce. Accessed on July 2020

Masoud, E. Y. (2013). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management. 5(6). 76-87.

Nemat, R. (2011). Taking a look at different types of e-commerce. World Applied Programming. 1(2). 100-104.

Pi, S. M., & Sangruang, J. (2011). The Perceived Risks of Online Shopping in Taiwan. Social Behavior and Personality. 39(2). 275-285

Popli, A. & Mishra, S. (2015). Factors of perceived risk affecting online purchase decisions of consumers. Pacific Business Review International. 8(2). 49-58.

Saprikis, V., Manto, C., & Maro, V. (2010). Perceptions towards Online Shopping: Analyzing the Greek University Students’ Attitude. Communications of the IBIMA.

Statista (2020). eCommerce Indonesia. Accessed on July 2020

Statista (2020). Top 10 e-commerce sites in Indonesia as of 1st quarter 2020, by monthly traffic. Accessed on July 2020

store. Information Technology and Management. 1. 45–71.

Tham, K. W., Dastane, O., Johari, Z., & Ismail, N. B. (2019). Perceived Risk Factors Affecting Consumers Online Shopping Behavior. Journal of Asian Finance, Economics and Business. 6(4). 245-256

Tulung, J. E. (2017). Resource Availability and Firm’s International Strategy as Key Determinants of Entry Mode Choice. Jurnal Aplikasi Manajemen, 15(1), 160-168.

Youn, S. (2009). Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents. The Journal of Consumer Affairs. 43(3). 389-417.




How to Cite

Silaban, D., Jaunanda, M., & Ferdinand, F. (2020). PERCEIVED RISK AND INTENTION TO PURCHASE FROM OVERSEAS SELLERS IN SHOPEE: JABODETABEK CONSUMER PERSPECTIVE. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 7(2).