ANALISIS KOMPARASI KINERJA KEUANGAN SEBELUM DAN SELAMA DEFLASI 2024: STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SEKTOR CONSUMER GOODS INDUSTRY YANG TERDAFTAR DI BURSA EFEK INDONESIA
DOI:
https://doi.org/10.35794/jmbi.v12i2.62845Abstract
This study aims to analyze the differences in financial performance of manufacturing companies in the Consumer Goods Industry listed on the Indonesia Stock Exchange before and during the 2024 deflation period. Financial performance is measured using profitability ratios: Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). This quantitative study employed the Wilcoxon Signed Rank Test due to non-normally distributed data. The sample consisted of 30 companies selected through purposive sampling. The results show that all financial performance indicators (ROA, ROE, NPM) significantly declined during the deflation period compared to the pre-deflation period. This indicates that deflation negatively impacts the efficiency of asset management, equity, and net profit margins in the consumer goods sector. These findings are expected to serve as a reference for company management, investors, and policymakers in formulating strategies to face future macroeconomic challenges.
Keywords: Financial Performance, Deflation, ROA, ROE, NPM, Manufacturing Companies, Sector of Consumer Goods Industry
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