ANALISIS KESADARAN DAN KESEDIAAN MELAKUKAN PENGGANTIAN KERUGIAN KARBON PADA INDUSTRI PARIWISATA INDONESIA (BALI): SUDUT PANDANG WISATAWAN
DOI:
https://doi.org/10.35794/jmbi.v12i2.63733Abstract
This paper aims to analyse the growth of the tourism industry and the awareness and willingness of Indonesian tourists to engage in carbon offsetting in the tourism industry, as well as to identify barriers and the impact of carbon offset policies on the development of the Indonesian tourism industry. The method used is descriptive quantitative, with primary data collected through questionnaires distributed to 110 domestic tourists with high frequency of visits to Bali. Data analysis used a descriptive approach to understand the level of awareness, willingness, and barriers faced in implementing carbon offsets. The results show that although tourist awareness of carbon offsets remains low, willingness to participate in carbon offset programs is quite high, especially after being provided with adequate information. The main barriers include a lack of education, transparency, adequate regulations, and doubts about the effectiveness of offset programs. Carbon offset policies have the potential to have a positive impact on sustainable tourism development, but their successful implementation requires regulatory support, intensive outreach, and a transparent system. This study recommends improving education and incentives to increase tourist participation in carbon offsets to support an environmentally friendly tourism industry in Indonesia.
Keywords - Tourism, Carbon Offset, Environmental Policy, Indonesian Tourism Industry
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