Penulis

  • Hansiadi Yuli Hartanto Universitas Sanata Dharma Yogyakarta

DOI:

https://doi.org/10.35794/jmbi.v9i1.39254

Abstrak

Biografi Penulis

Hansiadi Yuli Hartanto, Universitas Sanata Dharma Yogyakarta

Accounting Department

Referensi

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Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Mohd Shuib, N. L. 2015. Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3): 570–588.

Akar, E. and Topcu, B. (2011), “An examination of the factors influencing consumers attitudes toward social media marketingâ€, Journal of Internet Commerce, Vol. 10 No. 1, pp. 35-67.

Alfi, Nue Afifah (2021), Rasio Kredit Perbankan ke Sektor UMKM Jadi 30 Persen. Ini Tahapannya.https://finansial.bisnis.com/read/20210902/90/1436936/rasio-kredit-perbankan-ke-sektor-umkm-jadi-30-persen-ini-tahapannya.

Beloff, N. and Pandya, P. (2010), “Advertising models on social networks for SMEs- an advertising methodologyâ€, available at: http://ieeexplore.ieee.org/ (accessed October 18, 2013).

Bhanot, S. (2012), “Use of social media by companies to reach their customerâ€, SIES Journal of Management, Vol. 8 No. 1, pp. 47-55.

Chai, S., Das, S., & Rao, H. R. 2011. Factors Affecting Bloggers’ Knowledge Sharing: An Investigation Across Gender. Journal of Management Information Systems, 28(3): 309–342. https://doi.org/10.2753/MIS0742-1222280309.

Chong, A. Y. L. dan F. T. S Chan, 2012. Structural Equation Modeling for MultiStage Analysis on Radio Frequency Identification (RFID) Diffusion in The Health Care Industry. Expert Systems with Applications, 39(10): 8645–8654.

Dahono, Yudo, 2021. Ini Media Sosial Paling Populer di Indonesia 2020-2021. https://www.beritasatu.com/digital/733355/data-ini-media-sosial-paling-populer-di-indonesia-20202021 BeritaSatu.com., Jakarta

Derham, R., P. Cragg, dan S. Morrish, 2011. “Creating value: an SME and social mediaâ€, PACIS 2011 Proceedings, Paper 53, http://aisel.aisnet.org/ pacis2011/53.

Hair, J. F., W. C. Black, B. J. Babin, and R. E. A. 2014. Multivariate Data Analysis 7th edition. Pearson Education Limited.

Handayani, P.W. and Lisdianingrum, W. (2012), “Impact analysis on free online marketing using social network Facebook: case study SMEs in Indonesiaâ€, Institute of Electrical and Electronics Engineers, Jakarta, January 25.

Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383–399. https://doi.org/10.1108/JEIM-04- 2016-0088

Pandiangan, P., & Martini, I. (2021). Digital Marketing Strategy of Property Agents in The New Normal Era. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., 7(3). doi:https://doi.org/10.35794/jmbi.v7i3.31251

Riyanto, Galuh Putri, 2021. Jumlah Pengguna Internet Indonesia 2021 Tembus 202 Juta. https://tekno.kompas.com/read/2021/02/23/16100057/jumlah-pengguna-internet-indonesia-2021-tembus-202-juta. Kompas.com, Jakarta

Sila, I., & Martini, I. (2020). Transformation and Revitalization of Service Quality In The Digital Era of Revolutionary Disruption 4.0. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., 7(1). doi:https://doi.org/10.35794/jmbi.v7i2.30257

Peraturan Menteri Koperasi dan Usaha Kecil dan Menengah Republik Indonesia Nomor 5 Tahun 2020 Tentang Rencana Strategis Kementerian Koperasi Dan Usaha Kecil Dan Menengah Tahun 2020–2024

Diterbitkan

2022-06-26

Cara Mengutip

(2022). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 9(1). https://doi.org/10.35794/jmbi.v9i1.39254