COMPETITIVE ADVANTAGE OF STEEL MANUFACTURING FIRM IN CENTRAL SULAWESI, INDONESIA: DSI STEEL INDONESIA

Penulis

  • Qing Song Universitas Pelita Harapan
  • Jacob Donald Tan Universitas Pelita Harapan

DOI:

https://doi.org/10.35794/jmbi.v10i1.44219

Abstrak

DSI Steel Indonesia (DSI) adalah perusahaan baja joint venture China-Indonesia yang berkantor pusat di Jakarta dan pabriknya berlokasi di Indonesia Morowali Industrial Park, Kabupaten Morowali, Sulawesi Tengah, Indonesia. Pasar baja di Indonesia sangat sengit, dan DSI harus menonjol di antara pesaing lainnya untuk berkembang di pasar yang sengit ini. Dalam studi kualitatif ini, peneliti menyelidiki masalah untuk mengeksplorasi keunggulan kompetitif DSI, dengan menggunakan studi kasus instrumental tunggal dengan cara wawancara, observasi, dan catatan lapangan. Informan yang didekati untuk penelitian ini berjumlah 10 orang yang terdiri dari 5 orang stakeholder internal dan 5 orang stakeholder eksternal. Temuan tersebut membuktikan teori model mini yang memandu DSI di Indonesia untuk meningkatkan keunggulan kompetitifnya agar dapat bertahan di pasar. Teori model mini terdiri dari Experienced and Skillful Leadership, Language Barrier, Supportive Parent Company, Commitment to Alliance Agreement, Cultural Awareness, Cost Management, Learning Agility, Advanced Technology and Equipment, dan Customer Engagement. Akhirnya, para peneliti juga menyarankan kemungkinan jalan lain untuk penelitian yang lebih lanjut.

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Diterbitkan

2023-04-30

Cara Mengutip

Song, Q., & Tan, J. D. (2023). COMPETITIVE ADVANTAGE OF STEEL MANUFACTURING FIRM IN CENTRAL SULAWESI, INDONESIA: DSI STEEL INDONESIA. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 10(1), 523–538. https://doi.org/10.35794/jmbi.v10i1.44219