SUSTAINABLE STARTUPS: THE GAME CHANGING ROLE OF ENTERPRISE RESOURCE PLANNING
DOI:
https://doi.org/10.35794/jmbi.v11i3.59469Abstrak
Dalam lanskap bisnis Industri 4.0 yang sangat cepat berubah, perusahaan startup mampu mendorong budaya inovasi, menarik investasi, dan menciptakan peluang kerja, sehingga menjadi kunci bagi pertumbuhan ekonomi. Meskipun memiliki potensi, tingkat keberhasilan startup Indonesia dalam mencapai status unicorn atau decacorn tetap rendah. Banyak startup Indonesia menghadapi tantangan signifikan seperti akses terbatas terhadap pendanaan, persaingan pasar, dan ketidakefisienan operasional, yang mengakibatkan tingginya tingkat penutupan dan kebangkrutan. Mengatasi isu-isu ini sangat penting untuk memastikan bahwa startup Indonesia dapat mencapai pertumbuhan yang signifikan dan keberhasilan investasi; solusi inovatif menjadi esensial. Penelitian ini mengeksplorasi implementasi Enterprise Resources Planninh (ERP) sebagai pendekatan strategis untuk meningkatkan keberlanjutan dan keunggulan kompetitif startup. Melalui tinjauan literatur sistematis, wawancara dengan pendiri/manajer, dan wawancara dengan para ahli, penelitian ini mengidentifikasi ERP sebagai alat krusial untuk mengintegrasikan proses bisnis, meningkatkan efisiensi operasional, dan memungkinkan pengambilan keputusan berbasis data. Meskipun ERP sendiri tidak menjamin keberhasilan startup, sistem ini menawarkan keuntungan signifikan dengan memberikan wawasan waktu nyata tentang operasi perusahaan, yang sangat penting untuk perencanaan strategis dan kepercayaan investor. Temuan ini berfungsi sebagai panduan bagi startup yang ingin mengimplementasikan sistem ERP untuk mendukung keberlanjutan dan pertumbuhan bisnis.
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