EMPOWERING STARTUP COMPANIES WITH ARTIFICIAL INTELLIGENCE TECHNOLOGY
DOI:
https://doi.org/10.35794/jmbi.v12i1.60511Abstrak
Perusahaan rintisan telah muncul sebagai pilar penting dalam perekonomian Indonesia karena kemampuannya untuk beradaptasi dengan cepat terhadap berbagai situasi serta perannya dalam menarik investasi asing. Saat ini, jumlah startup di Indonesia menempati peringkat enam besar secara global dan berkontribusi sekitar 10% terhadap Produk Domestik Bruto (PDB) negara. Namun, jumlah perusahaan yang berhasil mencapai status unicorn dan decacorn masih tertinggal jauh dibandingkan dengan negara tetangga seperti Singapura dan India.
Untuk meningkatkan minat investor terhadap startup, penting untuk menyoroti berbagai aspek yang ditawarkan startup dibandingkan dengan pesaing, termasuk produk atau layanan, peluang pasar, potensi pertumbuhan, model bisnis, dan inovasi. Dalam konteks ini, banyak startup yang memanfaatkan teknologi Kecerdasan Buatan (Artificial Intelligence/AI) untuk meningkatkan kinerja bisnis mereka.
Penelitian ini bertujuan untuk menganalisis fungsi dan keunggulan pemanfaatan AI dalam ekosistem startup serta dampaknya terhadap peningkatan daya tarik dan kinerja bisnis, sehingga dapat menarik lebih banyak perhatian dari investor. Studi ini menggunakan metode tinjauan pustaka, dengan harapan bahwa temuan yang diperoleh dapat memberikan wawasan mengenai penggunaan AI dalam memberdayakan startup guna meningkatkan kinerja bisnis mereka.
Kata Kunci: Startup, Kecerdasan Buatan, Kinerja Bisnis
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