iGREEN-RISK MANAGEMENT: INTEGRATED RISK MANAGEMENT MODEL FOR SUSTAINABLE GREEN TOURISM AT SUKOMAKMUR AGROTOURISM MAGELANG
DOI:
https://doi.org/10.35794/jmbi.v12i3.64491Abstrak
Penelitian ini bertujuan untuk mengembangkan model manajemen risiko terpadu yang disebut iGreen-Risk Management untuk mendukung pariwisata hijau berkelanjutan di Agrowisata Sukomakmur di Magelang, Indonesia. Dengan menggunakan pendekatan Penelitian Aksi Partisipatif, penelitian ini melibatkan para pemangku kepentingan utama melalui diskusi kelompok terfokus, wawancara, observasi lapangan, dan analisis dokumen selama satu tahun. Model ini dirancang untuk mengidentifikasi, menganalisis, mengevaluasi, dan memitigasi risiko lingkungan, sosial, dan ekonomi dalam pengembangan pariwisata hijau. Hasil yang diharapkan adalah kerangka kerja praktis yang membantu operator agrowisata mengelola risiko sambil mempromosikan konservasilingkungan, kesejahteraan masyarakat, dan keberlanjutan ekonomi jangka panjang. Kebaruan penelitian ini terletak pada penciptaan kerangka kerja manajemen risiko terpadu pertama yang dirancang khusus untuk pariwisata hijau dalam konteks agrowisata, menggabungkan metode partisipatif dengan prinsip-prinsip manajemen risiko komprehensif yang belum dieksplorasi dalam penelitian pariwisata berkelanjutan.
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