Vol. 6 No. 1 (2025): March 2025

Articles

• The Effect of Product Features and Reference Groups on Brand Switching Decisions of Android Smartphone Users to iPhones on Unsrat Fisip Students

  Gabriel Umpel, Johny R. E. Tampi, Olivia F. C. Walangitan

  1 - 9

  • pdf (Bahasa Indonesia)

• The Effect of Digital Payment on the Consumptive Behavior of OVO Users in Manado City

  Gillian Mongi, Joula J. Rogahang, Olivia F.C Walangitan

  10 - 15

  • pdf (Bahasa Indonesia)

• The Effect of Workload and Burnout on Turnover Intention at PT. Anping Bitung

  Vanesa Vincentia Margareta Tampi, Riane Johnly Pio, Danny D. S. Mukuan

  16 - 23

  • pdf (Bahasa Indonesia)

• The Effect of Product Quality and Price on Skintific Skincare Purchasing Decisions at Shopee by Unsrat Fisip Students

  Ameili Worotitjan, Johny R. E. Tampi, Lucky F. Tamengkel

  24 - 29

  • pdf (Bahasa Indonesia)

• Analysis of Clove Price Fluctuations and Farmer Income in Buyat Village

  Salisa Modeong, Riane Johnly Pio, Lucky Franky Tamengkel

  30 - 34

  • pdf (Bahasa Indonesia)

• The Effect of Performance Appraisal and Job Satisfaction on Employee Performance at Bank Mandiri Taspen Manado Branch Office

  Anggely Mawei, Wehelmina Rumawas, Sandra Ingried Asaloei

  35 - 41

  • pdf (Bahasa Indonesia)

• The Influence of Work Involvement and Work Environment on Turnover Intention in PT Anping Seafood Indonesia

  Elric Korengkeng, Wehelmina Rumawas, Sandra Ingried Asaloei

  42 - 47

  • pdf (Bahasa Indonesia)

• The Influence of HR Competence and Job Placement on Employee Job Satisfaction at PT Bank Tabungan Negara Manado Branch Office

  Kingstio Trivian Pinontoan, Wehelmina Rumawas, Danny D. S. Mukuan

  48 - 56

  • pdf (Bahasa Indonesia)

• The Influence of Service Quality and Company image on customer Trust at PT PLN (Persero ) UID SULUTTENGGO

  Rakhel Gloria Benedikta Nafai, Riane Johnly Pio, Olivia F.C Walangitan

  57 - 62

  • pdf (Bahasa Indonesia)

• The Effect of Service Quality on Indrive Online Transportation Consumer Satisfaction in Watutumou Village Community, Kalawat District, North Minahasa Regency

  Josua Charles Sangian, Ventje Tatimu, Danny D. S. Mukuan

  63 - 68

  • pdf (Bahasa Indonesia)

• The Effect of Interpersonal Communication and Organizational Commitment on Employee Performance of the South East Minahasa PUD Pasar

  Veren Supit, Joula J Rogahang, Danny D. S. Mukuan

  69 - 74

  • pdf (Bahasa Indonesia)