PENGARUH KINERJA KEUANGAN, UKURAN PERUSAHAAN PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER RESTORAN TERHADAP MINAT BELI ULANG KONSUMEN (Kajian terhadap sebuah restoran x di Makassar)

Authors

  • Justin Kosli Universitas Ciputra
  • Victor Kurniawan Yuwono Universtias Ciputra
  • Moses Soediro Universitas Ciputra

DOI:

https://doi.org/10.35794/jmbi.v10i2.49387

Abstract

The increase in the number of cafes and restaurants in Makassar since 2019 has been significant. However, the impact of this increase is the intensification of competition among business operators. This competition has led cafes and restaurants to compete in order to stay open or operational. A negative consequence of the proliferation of cafes and restaurants is the tendency of consumers to only follow trends on social media. This results in an initial surge in visits during the first 3 to 6 months after the opening of a cafe or restaurant, followed by a significant decline in sales. The decrease in purchasing interest is also influenced by negative comments from dissatisfied customers, which ultimately damage the reputation of the cafe or restaurant. Therefore, strategies are needed to help cafes and restaurants sustain their operations and maintain customer interest. One example is Restaurant X, a restaurant in Makassar that has been operating since 2017. A survey was conducted with 30 customers, and the most important factors identified were brand image, product quality, and restaurant ambiance. These variables will be further tested for their impact on customers repurchase intentions using quantitative methods. The results of this study indicate that both brand image and product quality have a positive and significant impact on customers repurchase intentions. However, the ambiance of the restaurant does not have a significant positive effect on customers repurchase intentions.

References

Ali, M., Honeyta Lubis, P., Djalil, M. A., & Utami, S. (2020). The Influence of Brand Trust and Product Quality on Customer Satisfaction and Its Implication on Consumer Loyalty at the Branch office of Pt. Bank Indonesia (Persero) Tbk. Banda Aceh, Indonesia. East African Scholars J Econ Bus Manag, 3(4), 277–282. https://doi.org/10.36349/EASJEBM.2020.v03i04.001

Aliansyah, H., & Hermawan, W. (2019). Peran Sektor Pariwisata Pada Pertumbuhan Ekonomi Kabupaten/Kota Di Jawa Barat. BIna Ekonomi, 23(1), 39–55.

Andriani Putri, J. (2020). Pengaruh Produk, Harga Dan Media Sosial Instagram Terhadap Keputusan Generasi Millenial Dalam Pembelian Produk Kuliner Tradisional di Pasar Semawis Semarang. 5(2), 744–757.

Angipora, M. P. (2014). Dasar-Dasar Pemasaran (2nd ed.). Raja Grafindo Persada.

Berman, B., & Evans, J. R. (2018). Retail Management: A Strategic Approach (2nd ed.). Prentice Hall Inc.

Candra, F. A., Sutanto, J. E., & Sondak, M. R. (2022). The Influence Of Product Quality, Service Quality, And Timeliness Of Delivery On Repurchase Intention At Cake By Tenggilis Surabaya. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 6. https://jurnal.stie-aas.ac.id/index.php/IJEBAR

Farhan Purnawarman, A., Hermani, A., & Pradhanawati, A. (2022). Pengaruh Kualitas Produk Dan Suasana Cafe Terhadap Minat Beli Ulang Konsumen (Studi pada Cafe Portobello Sumurboto Semarang). In Jurnal Ilmu Administrasi Bisnis (Vol. 11, Issue 1). https://ejournal3.undip.ac.id/index.php/jiab

Girsang, N. M., Rini, E. S., & Gultom, P. (2020). The Effect Of Brand Image And Product Quality On Re-Purchase Intention With Customer Satisfaction As Intervening Variables In Consumers Of Skincare Oriflame Users–A Study On Studentsofnorth Sumatra University, Faculty Of Economics And Business. European Journal of Management and Marketing Studies, 5(1), 40–57.

Hasan, A. (2013). Marketing dan kasus-kasus pilihan. (1st ed.). CAPS.

Hidayah, S. A., & Apriliani, R. A. E. P. (2019). Analisis Pengaruh Brand Image, Harga, Kualitas Produk, Dan Daya Tarik Promosi Terhadap Minat Beli Ulang Konsumen Batik Pekalongan (Studi Pada Pasar Grosir Setono Batik Pekalongan). In Journal of Economic, Business and Engineering (Vol. 1, Issue 1).

Kotler, P., Bowen, J. R., & Makens, J. (2014). Marketing for hospitality and tourism. In Droleng Kindersely publication.

Lallo, R. (2023, January 17). Capai Rp1,3 Triliun, Perhotelan dan Restoran Peringkat Pertama Realisasi Investasi di Kota Makassar. Rakyat Sulsel.

Lisdayanti, A. (2017). Pengaruh Lokasi, Store Atmosphere, Harga Dan Crm Terhadap Keputusan Pembelian Konsumen Pada The Milk Bar Bandung. http://nationalgeographic.co.id

Lutfi, S., & Irwanto, J. (2017). Pengaruh Store Atmosphere, Lokasi, dan Keragaman Produk Terhadap Keputusan pembelian pakaian Pada Pasar Umum Pasirian Lumajang. Jurnal Ilmu Manajemen Advantage, 1(1), 40–51.

Mahmud, A. (2022). Peran Brand Ambassador dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Salah Satu Marketplace di Kota Makassar). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 9(2). https://doi.org/10.35794/jmbi.v9i2.43138

Mamuaya, N. C. (2018). The Effect Of Sales Promotion And Store Atmosphere On Hedonic Shopping Motivation And Impulsive Buying Behavior In Hypermart Manado City. DeReMa Jurnal Manajemen, 13(1), 83–99.

Masudin, I., & Safitri, N. T. (2020). Food Cold Chain in Indonesia during the Covid-19 Pandemic: A Current Situation and Mitigation. Jurnal Rekayasa Sistem Industri, 9(2), 99–106. https://doi.org/10.26593/jrsi.v9i2.3981.99-106

Milano, A., Sutardjo, A., & Hadya, R. (2021). “Florensia” Kota Sawahlunto Influence Of Product Quality, Price And Promotion On Decision Making Of Batik Clothes In “Florensia” Stores, Sawahlunto City. Jm, 3(1), 13–24.

Movahed, M. (2018). Quality Competition in Restaurants Industry: How Restaurants Respond to Fluctuating of Consumers’ Review Ratings of Rivals.

Prabowo, S. A. (2018). Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Mirota Kampus Godean. Jurnal Ekobis Dewantara, 1(7), 115–126.

Prakasa Restuputra, M. D., & Rahanatha, G. B. (2020). Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 9(8), 3019. https://doi.org/10.24843/ejmunud.2020.v09.i08.p07

Priliandani, S. M., & Tjahjaningsih, E. (2022). Pengaruh Kepercayaan Merek Dan Pengalaman Pelanggan Terhadap Kepuasan Dalam Meningkatkan Loyalitas (Studi Pada Konsumen Mie Lemonilo Di Semarang). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 9(2). https://doi.org/10.35794/jmbi.v9i2.43049

Rangkuti, F. (2013). Strategi Promosi Yang Kreatif Dan Analisis Kasus. Gramedia Pustaka Utama.

Saintz, J. (2018). Pengaruh Perceived Service Quality Terhadap Repurchase Dan Customer Satisfaction Sebagai Variabel Intervening Pada Fast Food Restaurant Di Surabaya. Jurnal Manajemen Pemasaran, 12(2), 77–83. https://doi.org/10.9744/pemasaran.12.2.77─83

Santika, K. J., & Mandala, K. (2019). Peran Brand Image Dalam Memediasi Pengaruh Kualitas Produk Terhadap Niat Beli Ulang. E-Jurnal Manajemen Universitas Udayana, 8(10), 6139. https://doi.org/10.24843/ejmunud.2019.v08.i10.p14

Semuel, H., & Chandra, K. (2020). Analisa Pengaruh Store Environment Terhadap Repurchase Intention Dengan Customer Experience Sebagai Variabel Mediasi Pada Restoran Gogogi Surabaya.

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Downloads

Published

2023-08-30

How to Cite

Kosli, J., Yuwono, V. K., & Soediro, M. (2023). PENGARUH KINERJA KEUANGAN, UKURAN PERUSAHAAN PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN ATMOSFER RESTORAN TERHADAP MINAT BELI ULANG KONSUMEN (Kajian terhadap sebuah restoran x di Makassar). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 10(2), 1317–1326. https://doi.org/10.35794/jmbi.v10i2.49387