ASSESSING THE INNOVATION ACTIVITIES OF THE RETAIL COMPANY AFFECTED BY THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.35794/jmbi.v10i1.47580Abstrak
Tujuan penelitian ini adalah menilai kegiatan inovasi perusahaan retail yang terdampak pandemi Covid-19. Populasi sekaligus sampel dalam penelitian ini adalah perusahaan sub Sektor Perdagangan Eceran yang terdaftar di BEI yang Issued Annual Report tahun 2021. Skema pengkodean lampiran tahunan perusahaan sub sektor perdaganan eceran yang didasarkan pada pada inovasi pada bidang teknis, fungsional, komponen nilai temporal, spasial dan sosial. Analisis data dilakukan dengan NVIVO. Hasil analisis menunjukkan bahwa tiga inovasi utama yang dilakukan oleh perusahaan retail selama pandemi Covid-19 terjadi adalah inovasi pengantaran, inisiatif sosial, dan inovasi pendidikan. Temuan penelitian lain menunjukkan bahwa perusahaan dengan tingkat inovasi terbanyak adalah MCASH.
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