PENGGUNAAN E-COMMERCE DAN KINERJA UMKM INDONESIA
DOI:
https://doi.org/10.35794/jmbi.v10i2.48062Abstrak
Penelitian ini akan menganalisis pengaruh penggunaan e-commerce pada kinerja UMKM di Indonesia. Sampel yang digunakan sebanyak 157 pemilik UMKM di Indonesia. Penelitian ini menggunakan sampel pemilik UMKM yang menggunakan e-commerce dalam kegiatan bisnisnya. Data responden akan menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa penggunaan e-commerce mampu meningkatkan kinerja keuangan UMKM, proses internal di dalam UMKM, kepuasan konsumen dari UMKM, dan pertumbuhan dan pembelajaran bisnis di dalam UMKM. Penggunaan e-commerce terbukti mampu meningkatkan inovasi di dalam sistem operasional UMKM, dimana mampu memotong banyak proses internal bisnis yang kurang efektif dan efisien, mengurangi waktu delay, meningkatkan pangsa pasar dari UMKM melalui penjualan secara online, dan pada akhirnya meningkatkan penjualan pada UMKM. Penggunaan e-commerce menjadi kunci penting bagi UMKM untuk bisa lebih kompetitif dan bertahan dalam jangka panjang.
Kata kunci: kepuasan konsumen; kinerja keuangan; penggunaan e-commerce; pertumbuhan dan pembelajaran bisnis; proses internal
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