LOGISTICS PERFORMANCE FOR PRACTICE IN THE FMCG INDUSTRY THROUGH A SUPPLY CHAIN MANAGEMENT APPROACH
DOI:
https://doi.org/10.35794/jmbi.v10i2.49546Abstrak
Persaingan bisnis yang semakin ketat di era digitalisasi 5.0 menuntut perusahaan untuk lebih meningkatkan kinerja bisnisnya terutama dalam aspek supply chain management. Logistik yang merupakan proses kritis dalam manajemen rantai pasok perlu dibuat menjadi suatu sistem yang terintegrasi dari hulu hingga hilir. Kegiatan logistik yang meliputi pendistribusian barang, pengelolaan pergudangan, dan pengelolaan pesanan konsumen menjadi perhatian seluruh industri, termasuk industri FMCG. Penelitian ini menggunakan metode kuantitatif dengan menggunakan analisis regresi berganda. Perusahaan yang dijadikan studi kasus adalah perusahaan FMCG multinasional. Deskriptif kuantitatif untuk menggambarkan suatu gejala, peristiwa, dan kejadian yang terjadi ketika upaya yang dilakukan untuk memotret peristiwa dan kejadian yang menjadi pusat perhatian peneliti kemudian menggambarkannya sebagaimana adanya. Penelitian ini berfokus pada aktivitas logistik yang menjadi variabel yaitu transportasi, penanganan dan penyimpanan, serta ketersediaan produk. Hasil penelitian menunjukkan bahwa transportasi, penanganan dan penyimpanan, serta ketersediaan produk. sangat mempengaruhi kinerja logistik perusahaan FMCG.
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