E-COMMERCE DAN WTO: VISUALISASI BIBLIOMETRIK ATAS TREN DAN POLA PENELITIAN GLOBAL
DOI:
https://doi.org/10.35794/jmbi.v11i2.57177Abstrak
E-commerce telah menjadi bagian penting dari perdagangan internasional yang berkembang dengan pesat, sehingga diperlukan regulasi untuk mengelola tantangan dan peluang yang timbul. Artikel ini bertujuan untuk mengeksplorasi literature tentang peran serta World Trade Organization (WTO) menciptakan kerangka kerja yang mengatur perdagangan elektronik atau e-commerce di pasar global. Artikel ini mengadopsi pendekatan bibliometric untuk memahami pola dan tren dalam literatur dalam tata kelola perdagangan global dengan mengevaluasi dampak akademis dari penelitian dan publikasi. Studi ini memanfaatkan aplikasi Harzing PoP, untuk pengumpulan data dari Google Scholar untuk mencari publikasi ilmiah yang relevan. Selanjutnya, studi ini menggunakan VOS Viewer untuk memvisualisasikan jaringan artikel. Dari 978 artikel yang diakses menggunakan Harzing PoP, cluster yang dihasilkan dari aplikasi VOS Viewer ada 7 (tujuh), yaitu (1) organization, WTO member, (2) regulation framework, (3) digital trade, (4) international commerce, (5) digital divide, (6) strategy, (7) trade rule negotiation. Studi ini berkontribusi pada perkembagan teori perdagangan internasional, khususnya e-commerce. PoP membantu melakukan analisis peringkat (ranking analysis) berdasarkan topik yang dipilih.
Kata kunci : e-commerce, regulation, global economy, WTO.
Referensi
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