KEY DRIVERS OF CHATGPT ADOPTION: MANAGERIAL PERSPECTIVE FROM INDONESIAN COMMUNITIES
DOI:
https://doi.org/10.35794/jmbi.v12i1.60948Abstrak
Pesatnya perkembangan teknologi AI dan meningkatnya penggunaan ChatGPT di Indonesia menunjukkan perlunya pemahaman tentang integrasinya dalam berbagai kalangan. Penelitian ini bertujuan untuk meneliti faktor-faktor yang memengaruhi niat untuk menggunakan teknologi ChatGPT, dengan fokus pada tiga komponen utama Unified Theory of Acceptance and Use of Technology (UTAUT), seperti Performance Expectancy, Effort Expectancy, dan Social Influence. Dengan menggunakan pendekatan penelitian kuantitatif, data dikumpulkan dengan purposive sampling melalui survei daring yang menargetkan Gen Y dan Z di Indonesia. Ukuran sampel ditetapkan dengan menggunakan perangkat G*Power untuk menjamin pemeriksaan yang ketat. Analisis Partial Least Squares (PLS) digunakan untuk menyelidiki korelasi antara parameter yang ditunjukkan dan niat adopsi. Hasilnya menawarkan wawasan yang signifikan tentang dinamika penerimaan teknologi dalam lingkungan pendidikan dan bisnis, dengan menyoroti interaksi antara ekspektasi kinerja, ekspektasi upaya, dan pengaruh sosial. Hasil ini meningkatkan temuan ilmiah dalam adopsi teknologi dan memandu pengembang dan pembuat kebijakan dalam mengoptimalkan penggabungan ChatGPT dalam lingkungan akademis dan atau bisnis.
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