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Penulis

  • Clarissa Listya Susilo Universitas Ciputra
  • Hendra Utomo Universitas Ciputra

DOI:

https://doi.org/10.35794/jmbi.v8i2.35618

Abstrak

Array

Referensi

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Tabellion, J., & Esch, F. R. (2019). Influencer marketing and its impact on the advertised brand. In Advances in Advertising Research X (pp. 29-41). Springer Gabler, Wiesbaden.

Wani, T. A., Ali, S. W., & Farooq, T. (2016). Determinants of online purchase intentions: a study of indian buyers. Amity Journal of Management Research AJMR Amity Journal of Management Research, 1(11), 94-109.

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Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28(2), 195-211.

Yasin, M., & Shamim, A. (2013). Brand love: Mediating role in purchase intentions and word-of-mouth. Journal of Business and Management, 7(2), 101-109.

Diterbitkan

2021-08-23

Cara Mengutip

, & . (2021). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 8(2). https://doi.org/10.35794/jmbi.v8i2.35618