Harga dan Promosi terhadap Keputusan Pembelian Pala Kering Pedagang Pengumpul Kecamatan Siau Barat Utara

Abstract

This research was conducted in North West Siau sub-district which has the objective to find out whether the effect of price and promotion on purchasing decisions on collectors in North West Siau sub-district individually. The population of collecting traders in North West Siau sub-district is uncertain. Therefore, the researchers took samples as many as 32 respondents using purposive sampling techniques, namely consideration of populations with a business life of 1 year or more, and research methods used in the instrument data test (validity and reliability test), data analysis (multiple linear regression analysis), t test, f test and the coefficient of determination test R2). Based on the t test obtained states that the price has an influence on purchasing decisions for collectors while promotion is a determinant of the sales process from farmers to collectors and also influences buying decisions on collectors in West Siau sub-district.