PENGARUH INFLUENCER MARKETING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN LIPSTICK BARENBLISS MELALUI APLIKASI SHOPEE PADA MAHASISWA JURUSAN ILMU ADMINISTRASI FISIP UNSRAT

Authors

  • Rachel Tilaar Universitas Sam Ratulangi
  • Tinneke M Tumbel Universitas Sam Ratulangi
  • Olivia Walangitan Universitas Sam Ratulangi

DOI:

https://doi.org/10.35797/ejp.v5i1.54573

Keywords:

Influencer Marketing, Price Discount, Purchase Decision

Abstract

This research aims to determine the influence of Influencer Marketing and Price Discounts on the Decision to Purchase Barenbliss Lipstick via the Shopee Application among Students of the Department of Administrative Sciences, Faculty of Social and Political Sciences, Unsrat. In this research, researchers used a quantitative approach with a sample of 100 respondents. Hypothesis testing by processing data using IBM SPSS version 26 and to determine the number of samples used in this research, researchers used the Slovin formula and collecting data using a questionnaire. The research results show that partially influencer marketing does not have a significant effect on purchasing decisions. Partially, price discounts have a significant influence on purchas~ing decisions. And simultaneously influencer marketing and price discounts have a positive influence on purchasing decisions..

References

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Tulangow, S. G., Tumbel, T. M, & Walangitan, O. F. C. 2019. Pengaruh Promosi dan Harga Terhadap Keputusan pada Pembelian PT. Shopee International Indonesia di Kota Manado. Jurnal Administrasi Bisnis (JAB) 9 (3), 35-43.

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Published

2024-04-15

How to Cite

Tilaar, R., Tumbel, T. M., & Walangitan, O. (2024). PENGARUH INFLUENCER MARKETING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN LIPSTICK BARENBLISS MELALUI APLIKASI SHOPEE PADA MAHASISWA JURUSAN ILMU ADMINISTRASI FISIP UNSRAT. Productivity, 5(1), 816–819. https://doi.org/10.35797/ejp.v5i1.54573

Issue

Vol. 5 No. 1 (2024): Maret 2024

Section

Articles

License

Copyright (c) 2024 Productivity

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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