The Influence of Influencer Marketing and Price Discount on Purchasing Decisions for Barenbliss Lipstick through the Shopee Application for Students of the Department of Administrative Sciences Fisip Unsrat
DOI:
https://doi.org/10.35797/ejp.v5i1.54573Keywords:
Influencer Marketing, Price Discount, Purchase DecisionAbstract
This research aims to determine the influence of Influencer Marketing and Price Discounts on the Decision to Purchase Barenbliss Lipstick via the Shopee Application among Students of the Department of Administrative Sciences, Faculty of Social and Political Sciences, Unsrat. In this research, researchers used a quantitative approach with a sample of 100 respondents. Hypothesis testing by processing data using IBM SPSS version 26 and to determine the number of samples used in this research, researchers used the Slovin formula and collecting data using a questionnaire. The research results show that partially influencer marketing does not have a significant effect on purchasing decisions. Partially, price discounts have a significant influence on purchas~ing decisions. And simultaneously influencer marketing and price discounts have a positive influence on purchasing decisions..
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