Abstrak
Referensi
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Choudhary, A., Samir, G. 2013. Green marketing: A means for sustainable development. Journal of Arts, Science & Commerce. 3(3):26-32.
Coddington, Walter. 1993. Environmental Marketing: Positive Strategies for Reaching the Freen Consumer. New York: McGraw-Hill Inc.
Irandust, M. Naser, B. 2014. The Role of Customer’s Bealievability and Attitude in Green Purchase. Journal of Bussiness and Management Review, 3.
Hasan, I. 2002. Teori Pengambilan Keputusan. Jakarta: Ghalia Indonesia.
Neviana. (2010). Triple Bottom Line: Lebih Dari Sekedar Profit. Retrieved 27 Oktober 2017
From http://swa.co.id/myarticle/triple-bottom-line-lebih-dari-sekadar-profit.
Wu, Shwu Ing dan Yen Jou Chen. 2014. The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies. 6(5):81-100
