ANALISIS PENGARUH KUALITAS LAYANAN ELEKTRONIK, PENGALAMAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG DI INDOMARET MELALUI APLIKASI KLIK INDOMARET
DOI:
https://doi.org/10.35794/jmbi.v12i2.62486Abstract
Rapid technological advances have a major impact on human life, especially in shopping activities. The background of this study is based on the increasing use of digital platforms in shopping activities, including in the modern retail sector such as Indomaret. This study aims to analyze the effect of electronic service quality, customer experience, and customer satisfaction on the repurchase interest of Klik Indomaret application users in Malalayang District. The research method uses a quantitative approach with 100 respondents. Data were collected through questionnaires and analyzed with SPSS. The results of the study showed that the three variables partially and simultaneously had a positive and significant effect on repurchase interest.
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