Array

Penulis

  • Amriah Amir Universitas Samratulangi Manado
  • Silvya L. Mandey
  • Hendra N. Tawas

DOI:

https://doi.org/10.35794/jmbi.v7i3.31526

Abstrak

Array

Biografi Penulis

Amriah Amir, Universitas Samratulangi Manado

Magister Manajemen Fakultas Ekonomi & Bisnis Universitas Samratulangi Manado

Referensi

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Brodie, R. J. et al. (2011) ‘Customer engagement: Conceptual domain, fundamental propositions, and implications for research’, Journal of Service Research, 14(3), pp. 252–271. doi: 10.1177/1094670511411703.

Hapsari, R., Clemes, M. D. and Dean, D. (2017) ‘The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty’, International Journal of Quality and Service Sciences, 9(1), pp. 21–40. doi: 10.1108/IJQSS-07-2016-0048.

Kotler, P. and Armstrong, G. (2014) Principles of Marketing. New York: Pearson Education Limited.

Kotler, P. and Keller, K. L. (2009) Marketing Management, Manajemen Pemasaran Terjemahan Benyamin Molan. Jakarta: Erlangga.

Kotler, P. and Keller, K. L. (2012) Marketing Management. 14th edn, Pearson Education. 14th edn. New York.

Kotler, P. and Keller, K. L. (2016) Marketing Management Global Edition. 15e edn. Edited by Pearson Education. New York

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Lovelock, C. H. dan L. K. W. (2005) Manajemen Pemasaran Jasa. Jakarta: Penerbit Indeks.

Ngo, H. Q., Nguyen, T. H. and Kang, G. Du (2019) ‘The effect of perceived value on customer engagement with the moderating role of brand image: A study case in vietnamese restaurants’, International Journal of Innovative Technology and Exploring Engineering, 8(7C2), pp. 451–461.

Palmatier, R. W., Kumar, V. and Harmeling (2018) Customer Engagement Marketing. Washington, DC: Palgrave Macmillan.

Patterson, P., Ting Yu and Ruyter, K. de (2006) ‘Understanding Customer Engagement in Services Paul Patterson’, Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 conference, Brisbane. Brisbane, pp. 4–6.

Schiffman, L. G. and Wisenblit, J. (2015) Consumer Behavior. Stephanie. Edited by D. Petrino. England: Pearson Education Limited.

Susanty, A. and Adisaputra, N. B. (2012) ‘Pengaruh Brand Image Speedy Telkom Terhadap Loyalitas Pelanggan Di Kecamatan Banyumanik Semarang’, J@Ti Undip : Jurnal Teknik Industri, 6(3), pp. 147–154. doi: 10.12777/jati.6.3.147-154.

Tabaku, E. and Kruja, D. (2019) ‘An integrated framework for customer loyalty in the hotel sector’, Serbian Journal of Management, 14(1), pp. 205–221. doi: 10.5937/sjm14-18253.

Thakur, S. and Singh, A. P. (2012) ‘International Journal of Management Research and Review Impact of Service Quality on Customer Satisfaction and Loyalty : in the Context of Retail Outlets in Db City Shopping’, International Journal of Management Research and Review, 2(2), pp. 334–344.

Wowiling, T., Tumbel, A. and Soegoto, A. S. (2019) ‘Analisis Pengaruh Service Quality dan Brand Image terhadap Customer Loyalty dengan Customer Satisfaxtion sebagai variabel Intervening’, Riset Bisnis dan Manajemen, 7(4), pp. 567–582.

Diterbitkan

2021-01-13

Cara Mengutip

, , & . (2021). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 7(3). https://doi.org/10.35794/jmbi.v7i3.31526