PELUANG DIGITAL MARKETING DALAM KEBANGKITAN PARIWISATA DI INDONESIA
DOI:
https://doi.org/10.35794/jmbi.v9i2.43938Abstrak
Tujuan dari penelitian ini adalah untuk menggali peluang pemasaran digital pariwisata di Indonesia yang dilatarbelakangi oleh perkembangan pariwisata di Indonesia khususnya peningkatan kunjungan wisatawan dan statistik di era digital. Tinjauan pustaka integratif adalah metode yang digunakan dalam penelitian ini dan analisis konten untuk meninjau pemasaran digital dan pariwisata di Indonesia. Temuan dari penelitian ini adalah media digital, konten, dan mobile advertising menjadi salah satu tren dalam pemasaran digital. Dengan demikian, para penggiat pariwisata di Indonesia memiliki peluang untuk memasarkan produknya secara digital. Untuk penelitian lebih lanjut, Anda dapat mengeksplorasi metode kuantitatif dan kualitatif tentang fenomena digital marketing dalam mencari pariwisata di Indonesia. Di luar negeri, mereka telah menerapkan digital marketing dimana mereka telah memanfaatkan media digital dan membuat konten kreatif untuk mengelola digitalisasi kegiatan pemasaran di sektor pariwisata
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