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Issue Title
 
Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020) CONSUMER ATTITUDE AND CONSUMER TRUST IN THE ONLINE SHOPPING MARKETPLACE Abstract   PDF
Novia Amelia Mokoginta, Merinda H. C. Pandowo
 
Vol 1, No 4 (2013): Jurnal EMBA, HAL 821 - 935 CONSUMER ATTITUDE TOWARDS FASHION LUXURY COUNTERFEIT PRODUCT Abstract   PDF
Priskila Bernita Rottie
 
Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022) CONSUMER BUYING DECISION OF CAR WASH SERVICE DURING COVID-19 PANDEMIC CASE STUDY: CAR WASH TUGU KACANG KAWANGKOAN. Abstract   PDF
Putra Kristian Laloan
 
Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 131-375 CONSUMER DECISION MAKING IN SELECTING LAPTOP USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (STUDY: HP, ASUS AND TOSHIBA) Abstract   PDF
Yeriko A. N. Tampi, Sifrid S. Pangemanan, Ferdinand J. Tumewu
 
Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529 CONSUMER DECISION MAKING OF FEMININE SANITARY PRODUCTS IN MANADO Abstract   PDF
Anggun N. Matheos, Sifrid S. Pangemanan, Merinda Pandowo
 
Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018) CONSUMER PERCEPTION AND BUYING DECISION FOR INDONESIAN COSMETICS PRODUCT IN MANADO Abstract   PDF
Marchella R. E. Korengkeng, Maria V.J Tielung
 
Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233 CONSUMER PERCEPTION, BRAND EXPERIENCE AND PURCHASE INTENTION OF CHINESE MOBILE PHONES IN MANADO Abstract   PDF
Milka Yodiah Limbongan, David Paul Elia Saerang, Peggy Adeline Mekel
 
Vol 2, No 2 (2014): Jurnal EMBA, HAL 716-840 CONSUMER PERCEPTION OF LISTRIK PINTAR PT. PLN (PERSERO) IN MANADO AND TOMOHON Abstract   PDF
Virginia Tamauka
 
Vol 2, No 3 (2014): Jurnal EMBA, HAL 236 - 360 CONSUMER PERCEPTION OF STORE BRAND AND NATIONAL BRAND IN HYPERMART MANADO Abstract   PDF
Nancy Bawata, Merinda Pandowo
 
Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021) CONSUMER PREFERENCES IN DONUT SHOP USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (Case Study: Dolphin Donuts, Dunkin’ Donuts Mantos and J.Co Megamall) Abstract   PDF
Nanhito Clary Lasut, Sifrid S. Pangemanan, Merinda H. C. Pandowo
 
Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 2385 CONSUMER PREFERENCES OF OFFROAD DOUBLE CABIN VEHICLE IN MANADO USING AHP METHOD (CASE STUDY: TOYOTA HILUX, ISUZU D-MAX AND MITSUBISHI STRADA TRITON) Abstract   PDF
Frenly . Mangindaan, David P.E Saerang, Johan . Tumiwa
 
Vol 2, No 3 (2014): Jurnal EMBA, HAL 853 - 972 CONSUMERS’ PERCEPTIONS AND ATTITUDES TOWARDS OPTICAL DISCS AND ONLINE PIRACY IN MANADO Abstract   PDF
Sara Fransisca Caroline Robot
 
Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019) CONTENT ANALYSIS OF STORYTELLING ELEMENTS AND BRAND ARCHETYPE OF LINKEDIN AD CAMPAIGN Abstract   PDF
Fyolin T. Maatota, Joyce S.L.H.V. Lapian, Maria V.J. Tielung
 
Vol 2, No 1 (2014): Jurnal EMBA, HAL 470 - 594 CORPORATE SOCIAL RESPONSIBILITY PROGRAM IMPACTS THE CUSTOMER LOYALTY OF BANK RAKYAT INDONESIA BRANCH MANADO Abstract   PDF
Gary C. Talumepa, Peggy A. Mekel
 
Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019) CREDIT CARD POSSESSION AND IMPULSIVE BUYING BEHAVIOR AT MATAHARI DEPARTMENT STORE MANADO TOWN SQUARE (A QUALITATIVE ANALYSIS) Abstract   PDF
Maria B. Mangundap, Frederik G. Worang
 
Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 CUSTOMER DECISION MAKING IN SELECTING FUTSAL COURT IN MANADO IN TERMS OF PERCEIVED QUALITY: AS APPLICATION OF ANALYTICAL HIERARCHY PROCESS (AHP) Abstract   PDF
Andro Tumbelaka, Paulus Kindangen, Ferdinand J Tumewu
 
Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020) CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY: A QUANTITATIVE ANALYSIS IN STARBUCKS MANADO Abstract   PDF
Salesia T. M. Rampengan, Alfa J. F. A. Tumbuan, Emilia M. Gunawan
 
Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021) CUSTOMER PERCEPTION ANALYSIS ON PRODUCT BRAND IMAGE OF ROLAND KEYBOARD IN MANADO Abstract   PDF
Irene I. Watung, Sifrid S. Pangemanan, Maria V. J. Tielung
 
Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021) CUSTOMER PERCEPTIONS ABOUT GREEN MARKETING IN “THE BODY SHOP” MANADO Abstract   PDF
Stephani M. Polii, James D. D. Tielung, Maria V. J. Tielung
 
Vol 1, No 4 (2013): Jurnal EMBA, HAL 1650 - 1768 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN PENGARUHNYA TERHADAP LOYALITAS PELANGGAN PADA PT. PANDU SIWI SENTOSA Abstract   PDF
Mulyaningsih Mulyaningsih
 
Vol 2, No 1 (2014): Jurnal EMBA, HAL 01 - 122 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN PERSONAL SELLING PENGARUHNYA TERHADAP KEPUASAN KONSUMEN PADA PT VIRGO EKSPRES TOURS & TRAVEL MANADO Abstract   PDF
Satriyo U.P. Bhaskara, Silvya L. Mandey, Olivia Nelwan
 
Vol 1, No 4 (2013): Jurnal EMBA, HAL 1533 - 1649 CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PT. MATAHARI DEPT. STORE, MANADO Abstract   PDF
Rinny E. Kalalo
 
Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 CUSTOMER SATISFACTION AT R.W MONGISIDI GENERAL HOSPITAL SERVICE WITH IMPORTANCE PERFORMANCE ANALYSIS Abstract   PDF
Novia Madundang, Merinda H. Pandowo
 
Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021) DAMPAK ALOKASI DANA DESA TERHADAP PEMBERDAYAAN MASYARAKAT DESA HILIWA’ELE II KECAMATAN BOTOMUZOI KABUPATEN NIAS Abstract   PDF
Syah Abadi Mendrofa
 
Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020) DAMPAK DISCOUNT, BRAND IMAGE DAN IN STORE DISPLAY TERHADAP IMPULSE BUYING PADA PT. MATAHARI DEPARTEMENT STORE MANTOS 2 Abstract   PDF
Celine M. Wonggo, Joyce S.L.H.V. Lapian, Mirah H. Rogi Rogi
 
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