The Effect of Product Quality and Price on Purchase Decision of Roti Acong in Kawangkoan
DOI:
https://doi.org/10.35797/ejp.v5i2.54789Keywords:
Product Quality, Price, Purchasing DecisionsAbstract
The culinary business is growing day by day, causes business to compete more fiercely and will try their best to capture and maintain market share. The fierce competition among bakeries in Kawangkoan are seen in the different product quality and varying price. The objective of this study is to examine the effect quality of product and price on the purchasing decision of Roti Acong in Kawangkoan. This research is a quantitative research with a multiple linear regression analysis technique. The sample contained in this study amounted to 100 samples. The results showed that product quality and price had a positive and significant effect on the purchasing decision of Roti Acong in Kawangkoan.
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