The Effect of Business Location on Purchasing Decisions at Jangkar Sandar in Manado
DOI:
https://doi.org/10.35797/ejp.v7i1.59004Keywords:
Business Location, Purchase DecisionAbstract
The purpose of this study is to determine the influence of Usaga Location on Purchase Decisions. This study uses a quantitative approach, with the population being all visitors to Jangkar Sandar and a sample of 100 respondents. The sampling technique uses the Non Probability Sampling technique in the form of Axial Sampling. By collecting data using questionnaires. Data analysis using instrument tests, simple correlation coefficient analysis, simple linear regression analysis, and hypothesis tests with data processing using SPSS version 23. The results of this study show that partially the Business Location has a positive and significant effect on Purchase Decisions.
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