FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAGING AYAM BURAS DI PASAR TRADISIONAL KOTA MANADO

Authors

  • Chaterine L Mamuaja
  • B Rorimpandey
  • E Wantasen
  • S Dalie

DOI:

https://doi.org/10.35792/zot.40.1.2020.26717

Keywords:

Price Native chicken meat, income, appetite

Abstract

FACTORS AFFECTING DEMAND FOR NATIVE CHICKEN MEAT IN TRADITIONAL MARKET MANADO CITY. The objective of this study was to know the influence of native chicken meat price, taste and consumers’ income on the demand of native chicken meat in traditional market of Manado city. Accidental sampling method was use in this study. Fifty sample of consumers was randomly chosen in Bersehati market and 50 respondents taken in Pinasungkulan market. Therefore the total respondents included in this research was 100 consumers. The study showed that both overall and partially test indicated that chicken meat pice, consumers’ income and consumers’ appetite was significantly affecting demand for native chicken by consumers on traditional market in Manado city

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Published

2019-12-13

Issue

Vol. 40 No. 1 (2020)

Section

Articles

License

Copyright Notice

Zootec is an open access journal and the article's license is CC-BY-NC.4.0. This license lets others distribute, remix, tweak, and build upon author's work, as long as they credit the original creation. Authors retain copyright and grant the journal/publisher non exclusive publishing rights with the work simultaneously licensed under a https://creativecommons.org/licenses/by-nc/4.0/ .  And Authors can still use their work commercially.