The Effect of Service Quality on Consumer Satisfaction Klin Laundry Bahu
DOI:
https://doi.org/10.35797/ejp.v5i4.57087Keywords:
Service Quality, Consumer SatisficationAbstract
Quality is the expected level of excellence and control over that level of excellence to fulfill consumer desires. Consumer satisfaction is an emotional response from an experience related to a particular product or service, retail outlet, or even an overall pattern of behavior. This research aims to determine the quality of service on consumer satisfaction at Klin Laundry Bahu. This research uses a quantitative approach using simple regression analysis techniques. The total sample was 100 respondents. The results of the t test research show that the calculated t value is 6.289 > 1.98472, which means that service quality has a significant and positive effect on consumer satisfaction at Klin Laundry Bahu.
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