The Effect of Free Shipping and Flash Sale on Purchasing Decisions through the Shopee Application for Students of the Faculty of Social and Political Sciences, Sam Ratulangi University
DOI:
https://doi.org/10.35797/ejp.v6i2.57623Keywords:
Free Shipping, Flash Sale, Purchase DecisionAbstract
Shopee, an e-commerce platform based in Singapore, has penetrated the Indonesian market with the concept of social media shopping since May 2015. With effective promotional strategies, Shopee utilizes various methods to influence consumer purchasing decisions, including offering Free Shipping and Flash Sales. This research was conducted to examine the influence of these two main marketing strategies on purchasing decisions in the Shopee application, particularly among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. Using quantitative descriptive research methods and data collected through questionnaires, the study involved a sample of 100 students from a population of 3800 individuals. Using multiple linear regression analysis, this study concludes that the Free Shipping and Flash Sale offers at Shopee have a positive effect on student purchasing decisions both partially and simultaneously.
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